Marketing Your Child Care Business

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Child care businesses need full enrollment in their programs in order to remain financially sustainable. A solid marketing plan can help early care and education professionals reach their desired audience and bring in families for current and future child care slots. 

This presentation will take you through important considerations and tips for marketing your child care business. Learn about the benefits of marketing and of knowing your business and the needs of your community, developing your marketing plan and selecting marketing strategies, and Child Care Aware of America resources that can help you along the way.

Be sure to look for the slides and additional resources in the "Handouts" tab!

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Marketing Your Child Care Business
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Open to view video. Follow along as CCAoA experts share important marketing considerations and helpful resources for early care and education professionals. This 49-minute presentation (sound begins at minute 2:26) was originally recorded live on July 20, 2022.
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